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DIRECTOR'S STATEMENT

I came up with the idea behind From Tap to Profit after I lived in Norway during the summer of 2016. In America, you often see a variety of ultra fancy and premium bottled waters in markets and convenient stores. Amongst these premium bottled water options, the clean and slick appearance of Voss water bottles have always intrigued me.

To my surprise, I hadn't seen a single bottle of Voss water while I was out there. At some point, I got a chance to visit the small town of Voss to see for myself what's the deal with Voss Water.

Contrary to the popular belief, Voss Water is not bottled in Voss. Turns out they bottle water from a remote countryside village of Vatnestrøm, over 250 miles away from the actual city of Voss.

After returning home to California in the midst of their state-wide drought, this made me think: How legitimate are these premium bottled water bottle companies, and how deceptive are their marketing campaigns?

When I went back to school in the fall, I did a bit of research for my documentary class to find some of the local water issues occurring in Oregon.

Apparently, there had been a huge push back against Nestlé Waters attempting to construct a bottling facility on the Colombia Gorge. The townspeople of Cascade Locks successfully voted to keep the proposed facility out of their town in May 2016.

I personally was unaware of this. It seems like such a valiant victory of the Cascade Locks townspeople would have made much bigger news coverage.

That's when my documentary team and I began digging a little deeper into this story. After getting in contact with various water protectors, tribespeople and watch groups, we found this triumphant story over Nestlé isn't over.

-Gabriel H. Gomez

Director's Statement: Project
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